Apple has officially raised the price of its standalone Apple TV streaming service in the United States from $12.99 to $14.99 per month, with the annual subscription jumping from $99 to $119 per year. Simultaneously, Apple also hiked its entry-level Apple One Individual tier from $19.95 to $21.95 per month.
The price adjustments come right alongside Apple’s record-setting June quarter report, which posted $109.4 billion in revenue, in what marks the company’s final quarterly earnings report before CEO Tim Cook steps down.
Apple TV is Apple’s premium subscription video-on-demand service. Unlike platforms reliant on deep legacy archives, Apple focuses heavily on curated, high-budget originals, with exclusive rights to Formula 1 racing.
Apple TV sets itself apart from mainstream competitors like Netflix, Disney+, Amazon Prime Video, Peacock, and Max through a few distinct operational strategies including strict ad-free standards.
When Apple TV debuted in late 2019, it was aggressively priced at $4.99 per month. At $14.99 per month, the price has tripled in under seven years, marking four major price increases.
By increasing both standalone Apple TV and the Individual Apple One tier while leaving multi-user Family and Premier bundles untouched in this round, Apple incentivizes single users to upgrade to higher-tier family plans. Family plans traditionally see far lower cancellation rates, helping protect recurring revenue streams.
muskan singh
